Game on! How can marketing help you win the elections in a world with Trump?

van de opleiding navorming More seminars

Behind the marketing screens of the politicians. 
Koen guides the marketing of politicians on their way to the next elections. In this way he has a unique view on what really happens...  
They collect and interpret the latest scientific insights in the fields of social and cognitive psychology, choice architecture, framing, nudging and behavioural design. They use these insights to develop new brands, build smart brand and communication strategies and to design nudge interventions.

Speaker

Koen Thewissen
Founder and strategic consultant We are Daniel

Participation fee

  • Students Business School Thomas More: via semestrial contribution
  • Other Thomas More students: €10
  • Thomas More Alumni 2014 - 2018: 20€

Practical

Date & Time | 29 april 2019, Welcoming at 17.45 - Start seminar at 18:00 / scheduled end hour at 19:30
Working language | English
Location | Thomas More, Campus De Vest, Zandpoortvest 60, 2800 Mechelen - Aula 1
Register | Register via this link

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Kom kennismaken

De stap naar het hoger onderwijs is een stap vol verwachtingen. En jij wil natuurlijk de beste keuze maken. Kom daarom ontdekken, twijfelen, vergelijken en beleven tijdens een van onze vele infomomenten! #expectmore