Public & Corporate Affairs

Specialisation track of the bachelor International Communication and Media

Locatie: Mechelen - Campus De Ham

Lead public opinion from the frontline 

  • Are you excited by the power of media? Want to learn how to influence global opinion, build trust, and inspire millions
  • Cap off the final year of your ICM degree with this specialisation track
  • Get practical experience in workshops on graphic design, video editing, web content, and more. 
  • Take on real-life projects during your international internship
  • Develop your talent for storytelling and use it as a powerful and influential tool during group work, project-based labs and international business cases. 
  • Develop your instincts and learn how to combine strategy and content to create a lasting impact
  • Become fully prepared for an inspiring international career in sports, music or fashion PR, public affairs, crisis communication, lobbying, and more. 
  • Start this flexible 6-semester programme either in February or September. 

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Inge
Inge Jamaels
Programme Coördinator
For all your questions about the programme.
lieven
Lieven Van Hoe
Study counsellor
Admissions
Admissions
For all your questions about Admissions & Applications.

Waarom kiezen voor Public & Corporate Affairs?

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Learn the craft, inside and out

Develop the communication skills that can solve real business challenges! Get insights from seasoned experts! And apply them to real-life international projects. All as part of a dynamic group of like-minded students from around the world.  

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Challenge yourself to go further

Practice makes perfect. That’s why we have upgraded our international internship to 15 full-blown weeks! To give your chances of launching your exciting, international career a well-deserved boost. 

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Become a professional reputation manager

Widely deployable from the launch of a new fashion line to first aid in case of crisis. Hands-on workshops make you the perfect representative of organisations and companies.

Programme

  • Structure
  • Courses
  • In practice
  • Personal coaching
  • Go international
  • Short programme
  • New and unique in Flanders!
  • Structure

    • Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional. 
    • Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad. 
  • Courses

    Below you can find an overview of the courses (under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit.  

    • We have explained the most important courses in a blue tooltip.   
    Phase 1 2 3
    STRATEGY & PLANNING
    Communication Theory i 6
    International Marketing i 3
    Regional and Citymarketing i 3
    Film and Media Genres i 3
    Communication & Media Strategy i 3
    Online Tools i 3
    CONCEPT & CREATION
    Visual Design i 3
    Digital Lab i 5
    Video Production 1 i 3
    Mobile & Social Media Storytelling i 3
    Video Production 2 i 3
    Graphic Design Print & Web i 3
    BUSINESS & SOCIETY
    Psychology i 3
    World Economics i 3
    Innovation and Communication i 3
    Intercultural Communication 3
    Research Methods 4
    COMMUNICATION SKILLS
    Copywriting i 3
    Phase 1 2 3
    LABS
    Introduction to ICM i 6
    Inspiration Lab i 7
    Communication Challenge i 5
    ELECTIVES
    Language Elective i 6 3
    Other Elective i 3
    @WORK
    Study Exchange** i 30
    TRACK PUBLIC & CORPORATE AFFAIRS
    Expert Classes: Public and Corporate Affairs / Communication _Technology i 6
    Expert Skills: Public and Corporate Affairs i 6
    Digital Media Management i 3
    Test Bench New Technology i 3
    Writing & Presentation Skills i 3
    International Pitch Public & Corporate Affairs 6
    Electives 3
    Follow your individual interest ! Pick one of the listed electives or explore the courses offered by other Bachelor Programmes on Campus Mechelen i
    @Work
    International Internship Public & Corporate Affairs i 30
    **International students have the option of completing an alternative minor in phase 2 or an internship in Belgium in phase 3.
    Phase 1 2 3
    STRATEGY & PLANNING
    Communication Theory i 6
    International Marketing i 3
    Regional and Citymarketing i 3
    Film and Media Genres i 3
    Communication & Media Strategy i 3
    Online Tools i 3
    CONCEPT & CREATION
    Visual Design i 3
    Digital Lab i 5
    Video Production 1 i 3
    Mobile & Social Media Storytelling i 3
    Video Production 2 i 3
    Graphic Design Print & Web i 3
    BUSINESS & SOCIETY
    Psychology i 3
    World Economics i 3
    Innovation and Communication i 3
    Intercultural Communication 3
    Research Methods 4
    COMMUNICATION SKILLS
    Copywriting i 3
    LABS
    Introduction to ICM i 6
    Inspiration Lab i 7
    Communication Challenge i 5
    ELECTIVES
    Language Elective i 6 3
    Other Elective i 3
    @WORK
    Study Exchange** i 30
    TRACK PUBLIC & CORPORATE AFFAIRS
    Expert Classes: Public and Corporate Affairs / Communication _Technology i 6
    Expert Skills: Public and Corporate Affairs i 6
    Digital Media Management i 3
    Test Bench New Technology i 3
    Writing & Presentation Skills i 3
    International Pitch Public & Corporate Affairs 6
    Electives 3
    Follow your individual interest ! Pick one of the listed electives or explore the courses offered by other Bachelor Programmes on Campus Mechelen i
    @Work
    International Internship Public & Corporate Affairs i 30
    **International students have the option of completing an alternative minor in phase 2 or an internship in Belgium in phase 3.

    Timetable

    Check out an example timetable for phase 1.

  • In practice

    Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe. 

    For ‘Public & Corporate Affairs’ majors, your internship will run from September to December, also with the option of a Summer Internship after your first our second year.  

  • Personal coaching

    Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact. 

    Lieven, your dedicated student coach, is ready to tackle all your questions. He offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have. Already got a bachelor or master? You can also ask him about obtaining exemptions. Or simply give you more information about your track. Contact Lieven Van Hoe today! 

  • Go international

    First phase: Participate in international conferences, fairs and communication projects. 

    Second phase: Spend a semester at one of our European partner colleges via our exchange programme. 

    Third phase: Complete an internship abroad with opportunities on every continent from Europe and Asia to the Americas, Africa, and Oceania. Or join an international company or agency here in Belgium. 

  • Short programme

    Already have a bachelor’s or master’s degree in marketing, communication or journalism? Take our one-year programme in International Communication and Media and graduate as a fully-fledged international communications expert. And if you already have another degree or diploma, contact our study counsellor, Lieven Van Hoe.  

  • New and unique in Flanders!

    International advantage

    International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and full of international and intercultural experiences. In the first year you will work in international teams; in the second year you will participate in the Erasmus exchange programme; in your third year you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.

    Make friends from around the world

    You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.

    Also available in Dutch 

    Are you interested in Communication and Media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch any time.

Na je studie

  • The job of your life
  • Additional studies