Media and Entertainment Business Short Programme

One year professional bachelor programme in International Media and Entertainment Business

Location: Mechelen -Campus De Ham

How is it that… 

  • the TV format Got Talent, a British format, has been reproduced in 68 countries around the world? 
  • the Dutch format, Big Brother, has had 448 seasons as November 2019 in over 54 countries? 
  • Tomorrowland, the Belgian festival, has versions around the world?

What are the criteria needed for media to transverse borders? 
What about cultural changes? 

Answer these and other questions by enrolling in the International Media and Entertainment Business short program! If you already have a Bachelor’s or Master’s degree in the field of business, media and communication, this abridged programme is for you!
 
Content (a good story), Commerce (economic viability), Community (a loyal public) are the 3 benchmarks when assessing whether a media product is viable. These 3 key issues form the basis of this training. Work with existing media products or new media products and repurpose/package them for a new international context. You learn these skills by immersing yourself in the international media world from the start. 
  
Media companies around the world are waiting for you. Be ready for a variety of marketing and production jobs in the world of media and entertainment. Many companies within the creative sector are looking to recruit professionals like you because you understand international media and they can use your talents. Or, better yet, trigger your entrepreneurial ambitions!

Download the folder

Scroll down for more information
Pascale Aerts
Programme Manager
John Arnold
Programme Coordinator
Jade Van Overmeir
Study Counsellor

Ideas = reality

We challenge you to turn your ideas into real media products. You are granted full access to our Pro Media Lab, our green key and our recording and editing tools. In our incubator The Start-Up Studio, you meet up with your team members to construct your very own start-up. The outcome will be a viable media and entertainment product.

  • The media/entertainment industry
  • Prepare to enter the work force
  • International Trips
  • Diploma requirements
  • The media/entertainment industry

    The media/entertainment industry

    You are surrounded with lecturers, experts and entrepreneurs who have a background in the media industry. IMEB has been developed in conjunction with that industry, which has resulted in an innovative course that is tuned to the ongoing developments.

  • Prepare to enter the work force

    Prepare to enter the work force

    During the 6-week SUMMER internship, you gain valuable skills based on the knowledge and practice received during the two semesters. This internship – a requirement for all – can be done within the Belgian landscape or in an International landscape!

  • International Trips

    International Trips

    During your studies, you have the opportunity to participate in two different international experiences:

    1. a one-week NYC Media Experience or 
    2. a two-week Chinese Entertainment Business Experience. 

    During the NYC trip, you will experience how the Big Apple – the media capital of the United States – sustains a fulfilled media experience for tourists and New Yorkers alike! You visit the international-recognised Paley Center for Media – an archive of American and international media, backstage tours at media companies (like NBC or Vox Media), immersive experiences (like The Color Factory and The Museum of Illusions), museums (The Museum of the Moving Image). In addition, you will attend live tapings of late-night shows or daytime shows.

    During the Chinese trip, you will experience how media and entertainment is consumed by one of the single largest media publics in the world. In conjunction with Hutong University, we visit various media and experience events – like theme parks, film festivals, media companies – while interacting with Chinese university students. In addition, we visit some of the most popular sightseeing spots in China, including the Great Wall!

  • Diploma requirements

    Diploma requirements

    In addition to the general admission requirements for an English bachelor programmes, these are the specific diploma requirements for the abbreviated/one year degree
    Additional evaluation by study counsellor based on Earlier Obtained Qualifications (EOQ) for students with a Bachelor’s OR Master’s degree in:

    • Ba/Ma in Communication
    • Ba/Ma in Business and Society
    • Ba/Ma in Tourism
    • Ba/Ma in Media Technology or Creation
    • Ba/Ma in Journalism
    • Ba/Ma in Interactive Media Design
    • Ba/Ma in Cultural Studies 

    Additional evaluation by study counsellor based on Earlier Obtained Qualifications (EOQ) and Earlier Obtained Credits (EOC) for students with at least 105 ECTS-credits (exempted EOQ), proving experience/expertise/competence in:

    • Communication skills
    • Business studies
    • Media studies

Courses

  • Courses
  • Courses

    Courses

    Track Business

    Semester 1

    Media & Entertainment (12 ECTS)

    • Project & Innovation Management (3 ECTS)
    • Media Formatting (3 ECTS)
    • Creative Concepting & Storytelling (3 ECTS)
    • Persuasive Writing Skills (3 ECTS)

    Business (9 ECTS)

    • Essentials for Creative Business (3 ECTS)
    • Crowdsourcing (3 ECTS)
    • Growth Hacking & Sales (3 ECTS)

    Electives (6 ECTS)

    • Digital Tools (3 ECTS)
    • Video (3 ECTS)
    • Photography (3 ECTS)

    Labs (6 ECTS)

    • Media & Entertainment Lab (6 ECTS)

    Semester 2

    Media & Entertainment (3 ECTS)

    • International Media Landscape (3 ECTS)

    Business (6 ECTS)

    • Business Modeling (6 ECTS)

    Media (3 ECTS)

    • Advanced Video (3 ECTS)

    Electives (6 ECTS)

    • Media Technology (3 ECTS)
    • Public Speaking (3 ECTS)
    • Interactive NYC Media Experience (3 ECTS)
    • Interactive Chinese Business Experience (3 ECTS)

    Labs (24 ECTS)

    • Start-Up Studio (15 ECTS)
    • IMEB Internship (9 ECTS)

     

    Students with a master's degree: + 10 ECTS internship media

    Take a look in the programme guide for more details.

    Track Media

    Semester 1

    Media & Entertainment (12 ECTS)

    • Project & Innovation Management (3 ECTS)
    • Media Formatting (3 ECTS)
    • Creative Concepting & Storytelling (3 ECTS)
    • Persuasive Writing Skills (3 ECTS)

    Media (9 ECTS)

    • Video (3 ECTS)
    • Digital Tools (3 ECTS)
    • Photography (3 ECTS)

    Electives (6 ECTS)

    • Essentials for Creative Business (3 ECTS)
    • Crowdsourcing (3 ECTS)
    • Growth Hacking and Sales (3 ECTS)

    Labs (6 ECTS)

    Media & Entertainment Lab (6 ECTS)

    Semester 2

    Media & Entertainment (3 ECTS)

    • International Media Landscape (3 ECTS)

    Business (6 ECTS)

    • Business Modelling ( 6 ECTS)

    Media (3 ECTS)

    • Advanced Video (3 ECTS)

    Electives (6 ECTS)

    • Media Technology (3 ECTS)
    • Public Speaking (3 ECTS)
    • Interactive NYC Media Experience (3 ECTS)
    • Interactive Chinese Business Experience (3 ECTS)

    Labs (24 ECTS)

    • Start-Up Studio (15 ECTS)
    • IMEB Internship (9 ECTS)

Why choose Media and Entertainment Business Short Programme

image.alt

Made to measure

Can I? Yes, you can! This programme is made-tomeasure. You can choose between a Business Track and a Media Track, depending on your background. You are encouraged to build your own programme and opt for electives that inspire you. Are you an entrepeneur on sneakers who knows how to market a product? Or do you consider yourself to be a joyous bundle of creativity who wants to work on the newest app or the coolest television show? IMEB truly offers the best of both worlds to you.

image.alt

Meet the mediawizard

The worldwide web is your playground. Long live Instagram and YouTube! You are aware of the do’s and don’ts of the digital revolution and are always looking for interactive ways to get your message across. As an online storyteller, you juggle with video, image and text. In IMEB, you grow into a magnificent media wizard who can deploy new means of communication at lightning speed. The pioneer in you indicates the digital direction that media companies must take today and tomorrow.

image.alt

Your future job

After your studies, you can find yourself a job as Digital creative, Social media expert, Allround marketeer, Media business developer, Mixed media designer, Community manager, Content creator or even Growth hacker ….

Facilities and student support

A team of professionals gives advice, guides, helps and assists students. In addition to training courses, Thomas More offers a whole range of student facilities. Discover how we can help you.

Info Moments at Thomas More

Visit us during one of our open campus days or learn more about the courses on an infoday.

6 - 1 July - September
Monday - Tuesday 09h - 20h