VR in Travel

Short Description

During this session, Pieter Van Leugenhagen will be sharing his experience as a true entrepreneur. You get the opportunity to learn from his first-hand experciences as a business developer. With the creative agency Yondr, he and his team have managed to take Virtual Reality in Travel beyond the gimmick. Prepare for an inspiring and creative talk on entrepreneurship and immersive experiences linked to tourism. 


Pieter Van Leugenhagen. 
Co-founder Yondr Agency 

Pieter Van Leugenhagen is an all-round entrepreneur, public speaker and marketer with a penchant for immersive experiences. As co-founder and Int. Business Developer at yondr, he spearheads immersive media across the globe. Yondr is an award-winning creative content studio that produces high-end 360° videos and virtual/augmented reality experiences.

Pieter is a true immersive marketing evangelist, and a visionary strategist at that. He’s been at the helm of virtual reality entrepreneurship since 2014, successfully venturing beyond the gimmick by pushing boundaries and forging strategic partnerships.

Prior to his VR endeavors, Pieter began his career at MTV and earned his stripes in PR and digital media. Before founding yondr in 2014, he had already built his successful digital agency commefort from scratch. His co-workers describe him as tenacious and empathic, with a great nose for solid business opportunities.

Over the past few years, he has helped the likes of Volvo, Barco, L'Or Espresso, New Balance, Nike, EY, Radisson Blu, Plan International, Adidas and countless others to turn virtual reality into a tangible and valuable business asset. 

Nowadays he's mainly focussing, as one of the 'founding fathers' & Business Lead, on the launch of VRTL. An online learning platform and your go-to resource for all things cinematic VR. VRTL helps students and professionals alike broaden their immersive storytelling capacity.

They publish original editorial content, save you time with in-depth courses, insights into real-life case studies, and offer an encouraging online community that helps you to become an industry leader in this rapidly developing field of virtual reality content production.

Pieter spends his free time enjoying sports, music, traveling and living the good life. 

Contribution fee
Students Business School Thomas More: via semestrial contribution 30€
Other students: €10
Thomas More Alumni: 20€

Date & starting hour | 18 February 2020, receiving 17:45 - start seminar 18:15 - expected end hour 19:30
Language | English
Location | Thomas More, Campus Kruidtuin, Lange Ridderstraat 44, 2800 Mechelen - aula Kruidtuin
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