2022-03-17 00:21:00

Public and Corporate Affairs
Specialisation track of the bachelor International Communication and Media
Lead public opinion from the frontline
- Cap off the final year of your ICM degree with this specialisation track.
- Are you excited by the power of media? Want to learn how to influence global opinion, build trust, and inspire millions?
- Develop your talent for storytelling and use it as a powerful and influential tool during group work, project-based labs and international business cases.
- Develop your instincts and learn how to combine strategy and content to create a lasting impact.
- Become fully prepared for an inspiring international career in sports, music or fashion PR, public affairs, crisis communication, lobbying, and more.
- Get practical experience in workshops on graphic design, video editing, web content, and more.
- Take on real-life projects during your international internship.
- Start this flexible 6-semester programme either in February or September.



Eyecatchers

Learn the craft, inside and out
Develop the communication skills that can solve real business challenges! Get insights from seasoned experts! And apply them to real-life international projects. All as part of a dynamic group of like-minded students from around the world.
Programme
- Structure
- Courses
- In practice
- Personal coaching
- Go international
- Short programme
- New and unique in Flanders!
- Admission Requirements
Structure
- Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional.
- Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad.
- Phase 3 | Jump-start your career with your international internship while majoring in your choice of either Branding & Activation or Public & Corporate affairs: Discover the true power of a positive image and how to wield that power on behalf of companies, public organisations, brands and individuals.
Courses
Below you can find an overview of the courses (under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit.
- We have explained the most important courses in a blue tooltip.
- Would you like to know the detailed content of each subject? Check the programme guide.
- Check here the differences between Branding & Activation and Public & Corporate affairs.
Phase 1 2 3 STRATEGY & PLANNING Brand Communication 3 Corporate Communication 3 Globalisation & International Marketing i 3 Media Strategy i 3 Digital Marketing 3 Ethics in New Media and Technology 3 Expert Classes: Public & Corporate Affairs i 3 BUSINESS & SOCIETY Psychology i 3 Innovation and Inclusive Communication 3 World Economics 3 Intercultural Communication 3 Research Methods 4 Essentials for Business Performance i 3 Digital Media Management i 3 CONCEPT & CREATION Visual Design i 3 Digital Lab 1 i 5 Audio & Videoproduction 1 3 Mobile & Social Media Storytelling i 3 Graphic Design Print & Web i 3 Audio & Videoproduction 2 i 3 Expert Skills Public & Corporate Affairs i 3 COMMUNICATION SKILLS International Professional Skills 3 Copywriting i 3 Phase 1 2 3 Writing & Presentation Skills i 3 Public Speaking 3 LABS Introduction to ICM i 6 Inspiration Lab i 7 Communication Challenge i 5 International Pitch Public & Corporate Affairs i 6 @WORK International Internship Public & Corporate Affairs i 30 ELECTIVES i 9 6 3 Study Exchange OR Minor Media Experience Study Exchange 30 Minor Media Experience 30 Media Experience Urban Experience Week 3 Media Production Practices 3 Business & Society Retail Communication 3 Regional and City Marketing 3 Concept & Creation Conceptual Thinking 3 Media Frameworks 3 Labs Adanced Experience Lab or AfterFive agency 6 Web Design 3 Electives 3 Phase 1 2 3 STRATEGY & PLANNING Brand Communication 3 Corporate Communication 3 Globalisation & International Marketing i 3 Media Strategy i 3 Digital Marketing 3 Ethics in New Media and Technology 3 Expert Classes: Public & Corporate Affairs i 3 BUSINESS & SOCIETY Psychology i 3 Innovation and Inclusive Communication 3 World Economics 3 Intercultural Communication 3 Research Methods 4 Essentials for Business Performance i 3 Digital Media Management i 3 CONCEPT & CREATION Visual Design i 3 Digital Lab 1 i 5 Audio & Videoproduction 1 3 Mobile & Social Media Storytelling i 3 Graphic Design Print & Web i 3 Audio & Videoproduction 2 i 3 Expert Skills Public & Corporate Affairs i 3 COMMUNICATION SKILLS International Professional Skills 3 Copywriting i 3 Writing & Presentation Skills i 3 Public Speaking 3 LABS Introduction to ICM i 6 Inspiration Lab i 7 Communication Challenge i 5 International Pitch Public & Corporate Affairs i 6 @WORK International Internship Public & Corporate Affairs i 30 ELECTIVES i 9 6 3 Study Exchange OR Minor Media Experience Study Exchange 30 Minor Media Experience 30 Media Experience Urban Experience Week 3 Media Production Practices 3 Business & Society Retail Communication 3 Regional and City Marketing 3 Concept & Creation Conceptual Thinking 3 Media Frameworks 3 Labs Adanced Experience Lab or AfterFive agency 6 Web Design 3 Electives 3 Timetable
Check out an example timetable for phase 1.
In practice
Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe.
For ‘Public & Corporate Affairs’ majors, your internship will run from September to December, also with the option of a Summer Internship after your first our second year.
Personal coaching
Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact.
Lieven, your dedicated student coach, is ready to tackle all your questions. He offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have. Already got a bachelor or master? You can also ask him about obtaining exemptions. Or simply give you more information about your track. Contact Lieven Van Hoe today!
Go international
First phase: Participate in international conferences, fairs and communication projects.
Second phase: Spend a semester at one of our European partner colleges via our exchange programme.
Third phase: Complete an internship abroad with opportunities on every continent from Europe and Asia to the Americas, Africa, and Oceania. Or join an international company or agency here in Belgium.
Short programme
Already have a bachelor’s or master’s degree in marketing, communication or journalism? Take our one-year programme in International Communication and Media and graduate as a fully-fledged international communications expert. And if you already have another degree or diploma, contact our study counsellor, Lieven Van Hoe.
New and unique in Flanders!
International advantage
International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and full of international and intercultural experiences. In the first year you will work in international teams; in the second year you will participate in the Erasmus exchange programme; in your third year you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.
Make friends from around the world
You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.
Also available in Dutch
Are you interested in Communication and Media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch any time.
Admission Requirements
Our application process is really straightforward.
You will only need to meet 3 simple requirements:Some more good news! Thomas More has no numerus clausus procedure, nor do we have a limit on the number of admitted students.
You can find more specific information about our admission requirements here.
After Graduation
- The job of your life
- Additional studies
- Working in Belgium
The job of your life
- Communication officer
- Communication manager
- Corporate communication advisor
- Internal communication manager
- Coordinator press relations
- Social media consultant
- Facilitator and intercultural consultant
- International public relations officer
- Global diversity manager
- Spokesperson
Additional studies
Want to keep on studying? Your bachelor programme is the ideal stepping stone to further studies towards a graduate or postgraduate degree.
Extra bachelor in 1 year
- Journalism
- Media & Entertainment Business
- International Tourism and Leisure
- Toegepaste Audiovisuele Communicatie
Postgraduate
Master (outside of Belgium)
- Masters in Communication Sciences, Public Relations, Advertising, or Media & Innovation.
- Master International Communication
- Master Media Innovation
- Master International Communication Management
- Master Content & Media Strategy
Master in Belgium (via bridging program)
- Master of Communication Sciences (KULeuven, VUB, UA)
- Master in filmstudies en de visuele cultuur. (UA)
Working in Belgium
Search Year
International students can apply for a new residence permit status upon graduation and extend their stay in Belgium up to 12 months to find work! Eager to launch your career in Belgium after your studies? No worries! We’re here to help you navigate the Search Year application process.