Public & Corporate affairs

Specialisation track of the bachelor International Communication and Media

Location: Mechelen -Campus De Ham

Everybody understands how valuable a positive image is for a company, a public organization, a brand or a person. How powerful that can be. Some people are geniuses at building these images. At creating a web of positive associations. At crafting tailor-made content in line with strong strategic choices. You can be that genius.

Within the programme ‘International Communication and Media’ you can choose in your final year between two specialization tracks. If you recognize yourself in a few of the things below and aspire to become most of them, you’ll quickly find your way around the programme ‘Public & Corporate Affairs’:

  • You are curious and eager to learn from leading experts in the field of public affairs, sports-PR, fashion-PR, crisis communication, lobbying, media or music & branding.
  • You value the practical component of the craft and want to learn more about graphic design, video editing, content creation and producing web stories.
  • You know it’s impossible to overestimate the impact of great visuals in press releases, effective language in newsletters or hilarious humor in catchy tweets.
  • You find the 'pr' in perfection.
  • You are a strategic go-getter who enjoys creating and developing concepts. In doing so, you keep one eye on the briefing and the other on the target group.
  • You gain people's trust quickly and put that trust to work in real-life situations such as client briefings or in meetings during your internship.
  • You combine compelling arguments based on solid research with the best storytelling techniques to pitch your brilliant concepts and wild creative ideas to clients worldwide.
  • You see opportunities for great, positive stories everywhere.

You are trained in all of the above. As every person is a unique constellation of talents, opportunities and challenges, the programme allows you to add your own accents. Deeper specialization based on personal interest is possible in the electives, project-based labs, international projects and during your internship.

All our courses are taught in English. Students study and work in an all-English environment. Come join students from all over the world in Belgium, the heart of Europe. Enroll now.

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Inge Jamaels
Programme Coordinator
Lieven Van Hoe
Study Counsellor


  • New and unique in Flanders!
  • Internship
  • Personal coaching
  • Go International
  • Short programme
  • New and unique in Flanders!

    International advantage

    International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and full of international and intercultural experiences. In the first year you will work in international teams; in the second year you will participate in the Erasmus exchange programme; in your third year you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.

    Make friends from around the world

    You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.

    Also available in Dutch 

    Are you interested in Communication and Media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch any time.

  • Internship

    Practice makes perfect! You complete an internship abroad or in an international organization, institution or agency located in Belgium. We offer a wide choice of internship positions, both in Belgium and across the globe.

    Most internships for the track Public & Corporate Affairs run between September and December. Moreover, you can choose to add a Summer Internship after your first our second year. 

  • Personal coaching

    Your lecturers will coach you in their specific field of expertise. But there’s more. They are aware of the challenges you face, and they provide you with tools to sharpen your focus. They train you to rise to the occasion and achieve under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact.

    Lieven, your dedicated student coach, is ready to take all of your questions. He offers study advice, assists you while you outline your personal study programme, and makes time to discuss personal issues.

    Have you already obtained a bachelor or master?  They you might apply for exemptions. Or do you just want more information about your track? Contact Lieven Van Hoe today!

  • Go International

    First phase 

    Participate in international conferences, fairs and communication projects.

    Second phase 

    You study for one semester at one of our European partner colleges throughout the exchange programme.

    Third phase

    You complete an internship abroad. Choose your continent yourself: Europe, Asia, America, Africa, and Oceania. In Belgium, there are also many opportunities at international companies and agencies.

  • Short programme

    Do you already  have a bachelor’s or master’s degree in marketing, communication or journalism? Take our one-year programme in International Communication and Media and graduate as a full-blown international communication expert. Do you have another diploma? Contact our study counseller Lieven Van Hoe.


  • Phase 1
  • Phase 2
  • Phase 3
  • Phase 1

    Strategy & Planning

    • Communication Theory (6 ECTS)
    • Globalisation & International Marketing (3 ECTS)
    • Regional and Citymarketing (3 ECTS)
    • Film & Media Genres (3 ECTS)

    International Business & Society

    • World Economics (3 ECTS)
    • Psychology (3 ECTS)
    • Innovation & Communication (3 ECTS)
    • Intercultural Communication (3 ECTS)

    Concept & Creation

    • Visual Design (3 ECTS)
    • Digital Lab  (5 ECTS)
    • Video Production 1 (3 ECTS)


    • Introduction to ICM (6 ECTS)
    • Inspiration Lab (7 ECTS)

    Electives (3 ECTS)

    • Electives | Language courses
      • Spanish, French or other foreign language  
    • Electives | Package international profiling
      • International Project 2 
      • Survival Dutch 
      • Short Summer Internship  
    • Package personal profiling
      • Writing and presenting skills 
      • Public Speaking 

    Take a look in the programme guide for more details.

  • Phase 2

    Strategy & Planning

    • Communication & Media Strategy (3 ECTS)
    • Online Tools (3 ECTS)

    International Business & Society

    • Research Methods (4 ECTS)

    Concept & Creation

    • Mobile and Social Media storytelling (3 ECTS)
    • Graphic Design Print & Web (3 ECTS)
    • Video Production 2 (3 ECTS)

    Communication skills

    • Copywriting (3 ECTS)


    • Communication Challenge (6 ECTS)

    Study Exchange (29 ECTS)

    • Minor Media Experience (30 ECTS)

    Electives (3 ECTS)

      Electives | Package international profiling

      • International Project 2 
      • Survival Dutch 

      Package personal profiling

      • Media and diversity 

      Electives | Language courses

      • Spanish, French or other foreign language 

      Take a look in the programme guide for more details.

    • Phase 3

      Strategy & Planning

      • Expert Classes Public and Corporate Affairs (3 ECTS)
      • Expert Classes Communication Technology (3 ECTS)

      Concept & Creation

      • Expert Skills Graphic Design (3 ECTS)
      • Expert Skills Public and Corporate Affairs (3 ECTS)

      Business & Society

      • Digital Media Management (3 ECTS)
      • Test Bench New Technology (3 ECTS)

      Communication Skills

      • Writing & Presentation Skills (3 ECTS)


      • International Pitch Public & Corporate Affairs (6 ECTS)

      Electives (3 ECTS)

      Elective (1)
      choose 1 course of 3 ECTS

      Package International Profiling

      • Survival Dutch
      • EU Business Topics
      • French 4
      • Spanish 4

      Package Personal Profiling

      • Public Speaking
      • Film and Media Genres
      • International Playground

      Package Free Study Space

      @ WORK

      International Internship Public & Corporate Affairs (30 ECTS)

    Why choose Public & Corporate affairs


    Expert Classes

    Ready for real communication & business challenges? Get insights from the best experts in the trade and work on real assignments for international companies in our ‘Expert Classes’.


    Internship XL

    Practice makes perfect. That’s why we have upgraded our internship to 15 full-blown weeks. Your chances of getting that exciting, international career get a well-deserved boost.


    Go international

    Not only your internship can have that international flavour. Your lessons will be in English too and you’ll have many opportunities to go abroad. Thinking of networking in Barcelona, Edinburgh or London? Join in!

    After Graduation

    • Ready for the job?
    • Extra study
    • Ready for the job?

      Ready for the job?

      Thanks to our hands-on masterclasses, projects where you work for real clients and your internship, you will quickly establish a professional network. That network will make it easier for you to start your dream job.

      Which job do you prefer?

      We’ve consulted former students and asked them about their awesome jobs. Our alumni-survey indicates many of them started working as junior account manager, project manager, PR manager, spokesperson, external relations officer, copywriter, corporate communications manager, digital creative, concept creator or visual creative.

      Others let us know they are working as international communication manager, media planner, strategic planner, research assistant, sales representative or social media manager. The list seems endless. Which job would you prefer?


      Many skills you pick up during your time at Thomas More will serve you for the rest of your life. You have access to widely used software and get to play around with the newest technology. Also, we encourage you to keep track of new evolutions — as you are studying, but long afterward, too. That will make you the ultimate, futureproof communication specialist.

    • Extra study

      Still want to continue studying? This bachelor programme offers you a strong preparation for a postgraduate, a banaba or for a master's degree.

      Extra bachelor in 1 year



      • Communication Science

    Facilities and student support

    A team of professionals gives advice, guides, helps and assists students. In addition to training courses, Thomas More offers a whole range of student facilities. Discover how we can help you.

    Info Moments at Thomas More

    Visit us during one of our open campus days or learn more about the courses on an infoday.

    6 March
    Saturday 10h - 14h
    24 April
    Saturday 10h - 14h
    26 June
    Saturday 10h - 14h