Branding & Activation

Specialisation track of the bachelor International Communication and Media

Location: Belgium - Mechelen -Campus De Ham

Creatively effective, effectively creative

  • Cap off the final year of your ICM degree with this specialisation track.
  • Are you amazed by the power of brands? Curious to unravel the mechanisms that make them tick?
  • Develop your natural creative abilities and learn how to use it to inspire others.
  • Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
  • Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies and maintaining deadlines.
  • Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
  • Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
  • Get practical experience in workshops on graphic design, video editing, web content, and more.
  • Take on real-life projects during an international internship.
  • Start this flexible 6-semester programme either in February or September.
     

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Inge
Inge Jamaels
Programme Coordinator
For all your questions about the programme.
Admissions
Admissions
For all your questions about Admissions & Application.

Eyecatchers

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Learn the craft, inside and out

Develop the communication skills that can solve real business challenges! Get insights from seasoned experts and apply them to real-life international projects. All as part of a dynamic group of like-minded students from around the world.  

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Internship XL

Are you a communication hero ready for a future in brand communication? Then, do a 15-week
internship in your final year at an advertising agency, an advertiser or a media/production company. You will learn all the tricks of the trade. Your chances of getting that exciting, international career will get a well-deserved boost.

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Become a seasoned media & advertising pro

Branding, campaigns, organization & planning, brand strategy and production. You will be able to work in many different sectors. Advertising, marketing and communication agencies but also profit and social profit organizations welcome you with open arms.

Programme

  • Structure
  • Courses
  • In practice
  • Personal coaching
  • Go international
  • Short programme
  • New and unique in Flanders!
  • Structure

    • Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional. 
    • Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad. 
  • Courses

    Below you can find an overview of the courses (under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit.  

    • We have explained the most important courses in a blue tooltip.   
    Phase123
    STRATEGY & PLANNING
    Communication Theory i 6
    International Marketing i 3
    Regional and Citymarketing i 3
    Film and Media Genres i 3
    Communication & Media Strategy i 3
    Online Tools i 3
    CONCEPT & CREATION
    Visual Design i 3
    Digital Lab i 5
    Video Production 1 i 3
    Mobile & Social Media Storytelling i 3
    Video Production 2 i 3
    Graphic Design Print & Web i 3
    BUSINESS & SOCIETY
    Psychology i 3
    World Economics i 3
    Innovation and Communication i 3
    Intercultural Communication 3
    Research Methods 4
    COMMUNICATION SKILLS
    Copywriting i 3
    Phase123
    LABS
    Introduction to ICM i 6
    Inspiration Lab i 7
    Communication Challenge i 5
    ELECTIVES
    Language Elective i 6 3
    Other Elective i 3
    @WORK
    Study Exchange** i 30
    TRACK BRANDING & ACTIVATION
    Expert Classes: Branding & Activation / Communication Technology i 6
    Expert Skills:Branding & Activation i 6
    Digital Media Management i 3
    Test Bench New Technology i 3
    Writing & Presentation Skills i 3
    International Pitch Branding & Activation i 6
    Electives 3
    Follow your individual interest ! Pick one of the listed electives or explore the courses offered by other Bachelor Programmes on Campus Mechelen i
    @WORK
    International Internship Branding & Activation i 30
    **International students have the option of completing an alternative minor in phase 2 or an internship in Belgium in phase 3.
    Phase123
    STRATEGY & PLANNING
    Communication Theory i 6
    International Marketing i 3
    Regional and Citymarketing i 3
    Film and Media Genres i 3
    Communication & Media Strategy i 3
    Online Tools i 3
    CONCEPT & CREATION
    Visual Design i 3
    Digital Lab i 5
    Video Production 1 i 3
    Mobile & Social Media Storytelling i 3
    Video Production 2 i 3
    Graphic Design Print & Web i 3
    BUSINESS & SOCIETY
    Psychology i 3
    World Economics i 3
    Innovation and Communication i 3
    Intercultural Communication 3
    Research Methods 4
    COMMUNICATION SKILLS
    Copywriting i 3
    LABS
    Introduction to ICM i 6
    Inspiration Lab i 7
    Communication Challenge i 5
    ELECTIVES
    Language Elective i 6 3
    Other Elective i 3
    @WORK
    Study Exchange** i 30
    TRACK BRANDING & ACTIVATION
    Expert Classes: Branding & Activation / Communication Technology i 6
    Expert Skills:Branding & Activation i 6
    Digital Media Management i 3
    Test Bench New Technology i 3
    Writing & Presentation Skills i 3
    International Pitch Branding & Activation i 6
    Electives 3
    Follow your individual interest ! Pick one of the listed electives or explore the courses offered by other Bachelor Programmes on Campus Mechelen i
    @WORK
    International Internship Branding & Activation i 30
    **International students have the option of completing an alternative minor in phase 2 or an internship in Belgium in phase 3.

    Timetable

    Check out an example timetable for phase 1.

  • In practice

    Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe. 

    For ‘Branding & Activation’ majors, your internship will run from February to June, with the option of adding a Summer Internship after your first or second year. 

  • Personal coaching

    Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact. 

    Lieven, your dedicated student coach, is ready to tackle all your questions. He offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have. 
    Already got a bachelor or master? You can also ask him about obtaining exemptions. Or simply give you more information about your track. Contact Lieven Van Hoe today!

  • Go international

    First phase : Participate in international conferences, fairs and communication projects. 

    Second phase: Spend a semester at one of our European partner colleges via our exchange programme. 

    Third phase: Complete an internship abroad with opportunities on every continent from Europe and Asia to the Americas, Africa, and Oceania. Or join an international company or agency here in Belgium. 

  • Short programme

    Already have a bachelor’s or master’s degree in marketing, communication or journalism? Take our one-year programme in International Communication and Media and graduate as a fully-fledged international communications expert. And if you already have another degree or diploma, contact our study counsellor, Lieven Van Hoe.  

  • New and unique in Flanders!

    International advantage

    International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and filled to the brim with international and intercultural experiences. In the first year you will work in international teams; in the second year you will participate in the Erasmus exchange programme; in your third year you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.

    Make friends from around the world

    You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.

    Also available in Dutch 

    Are you interested in communication and media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch anytime.

After Graduation

  • The job of your life
  • Additional studies

Stories

Tom has the world at his feet as a student

2021-02-10 09:49:00

‘My expat adventure was invaluable’

Tom has the world at his feet as a student

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