2022-03-17 00:21:00

Branding and Activation
Specialisation track of the bachelor International Communication and Media
Creatively effective, effectively creative
- Cap off the final year of your ICM degree with this specialisation track.
- Are you amazed by the power of brands? Curious to unravel the mechanisms that make them tick?
- Develop your natural creative abilities and learn how to use it to inspire others.
- Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
- Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies and maintaining deadlines.
- Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
- Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
- Get practical experience in workshops on graphic design, video editing, web content etc.
- Take on real-life projects during an international internship.
- Start this flexible 6-semester programme either in February or September.



Eyecatchers

Learn the craft, inside and out
Develop the communication skills that can solve real business challenges! Get insights from seasoned experts and apply them to real-life international projects. All as part of a dynamic group of like-minded students from around the world.

Internship XL
Are you ready for a future in brand communication? Then, do a 15-week
internship in your final year at an advertising agency, an advertiser or a media/production company. You will learn all the tricks of the trade. Your chances of getting that exciting, international career will get a well-deserved boost.
Programme
- Structure
- Courses
- In practice
- Personal coaching
- Go international
- Short programme
- New and unique in Flanders!
- Admission requirements
Structure
- Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional.
- Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad.
- Phase 3 | Jump-start your career with your international internship while majoring in your choice of either Public Relations or Branding & Activation.: Learn how to build brands with the power to inspire consumers around the world or choose for Public & Corporate affairs.
Courses
Below you can find an overview of the courses (under reservation of changes), with the number of credits per phase. Credits express how many hours you need on average to process the subject matter (incl. lessons). Count about 25 to 30 hours for 1 study credit.
- We have explained the most important courses in a blue tooltip.
- Would you like to know the detailed content of each subject? Check the programme guide.
- Check here the differences between Branding & Activation and Public & Corporate affairs.
Phase 1 2 3 STRATEGY & PLANNING Brand Communication 3 Corporate Communication 3 Globalisation & International Marketing i 3 Media Strategy i 3 Digital Marketing 3 Ethics in New Media and Technology 3 Expert Classes: Branding & Activation i 3 BUSINESS & SOCIETY Psychology i 3 Innovation and Inclusive Communication 3 World Economics 3 Intercultural Communication 3 Research Methods 4 Essentials for Business Performance i 3 Digital Media Management i 3 CONCEPT & CREATION Visual Design i 3 Digital Lab i 5 Audio & Video Production 1 3 Mobile & Social Media Storytelling i 3 Graphic Design Print & Web i 3 Audio & Videoproduction 2 i 3 Expert Skills Branding & Activation i 3 Test Bench New Technology i 3 COMMUNICATION SKILLS International Professional Skills 3 Phase 1 2 3 Copywriting i 3 Writing & Presentation Skills i 3 LABS Introduction to ICM i 6 Inspiration Lab i 7 Communication Challenge i 5 International Pitch Branding & Activation i 6 @WORK International Internship Branding & Activation i 30 ELECTIVES i 9 6 3 Study Exchange OR Minor Media Experience Study Exchange 30 Minor Media Experience 30 Media Experience Urban Experience Week 3 Media Production Practices 3 Business & Society Retail Communication 3 Regional and City Marketing 3 Concept & Creation Conceptual Thinking 3 Media Frameworks 3 Labs Adanced Experience Lab or AfterFive agency 6 Web Design 3 Electives 3 Phase 1 2 3 STRATEGY & PLANNING Brand Communication 3 Corporate Communication 3 Globalisation & International Marketing i 3 Media Strategy i 3 Digital Marketing 3 Ethics in New Media and Technology 3 Expert Classes: Branding & Activation i 3 BUSINESS & SOCIETY Psychology i 3 Innovation and Inclusive Communication 3 World Economics 3 Intercultural Communication 3 Research Methods 4 Essentials for Business Performance i 3 Digital Media Management i 3 CONCEPT & CREATION Visual Design i 3 Digital Lab i 5 Audio & Video Production 1 3 Mobile & Social Media Storytelling i 3 Graphic Design Print & Web i 3 Audio & Videoproduction 2 i 3 Expert Skills Branding & Activation i 3 Test Bench New Technology i 3 COMMUNICATION SKILLS International Professional Skills 3 Copywriting i 3 Writing & Presentation Skills i 3 LABS Introduction to ICM i 6 Inspiration Lab i 7 Communication Challenge i 5 International Pitch Branding & Activation i 6 @WORK International Internship Branding & Activation i 30 ELECTIVES i 9 6 3 Study Exchange OR Minor Media Experience Study Exchange 30 Minor Media Experience 30 Media Experience Urban Experience Week 3 Media Production Practices 3 Business & Society Retail Communication 3 Regional and City Marketing 3 Concept & Creation Conceptual Thinking 3 Media Frameworks 3 Labs Adanced Experience Lab or AfterFive agency 6 Web Design 3 Electives 3 Timetable
Check out an example timetable for phase 1.
In practice
Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe.
For ‘Branding & Activation’ majors, your internship will run from February to June, with the option of adding a Summer Internship after your first or second year.
Personal coaching
Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact.
Lieven, your dedicated student coach, is ready to tackle all your questions. He offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have.
Already got a bachelor or master? You can also ask him about obtaining exemptions. Or simply give you more information about your track. Contact Lieven Van Hoe today!Go international
First phase : Participate in international conferences, fairs and communication projects.
Second phase: Spend a semester at one of our European partner colleges via our exchange programme.
Third phase: Complete an internship abroad with opportunities on every continent from Europe and Asia to the Americas, Africa, and Oceania. Or join an international company or agency here in Belgium.
Short programme
Already have a bachelor’s or master’s degree in marketing, communication or journalism? Take our one-year programme in International Communication and Media and graduate as a fully-fledged international communications expert. And if you already have another degree or diploma, contact our study counsellor, Lieven Van Hoe.
New and unique in Flanders!
International advantage
International Communication and Media gives you the advantage of studying in an international environment. This programme is three years long and filled to the brim with international and intercultural experiences. In the first year you will work in international teams; in the second year you will participate in the Erasmus exchange programme; in your third year you will complete a rewarding internship abroad or in an international company or institution in Belgium. All three phases prepare you for a successful international career.
Make friends from around the world
You will be studying with people from all over the world, giving you the opportunity to build an international network. For the rest of your life, you will be visiting friends in every corner of the globe.
Also available in Dutch
Are you interested in communication and media but unsure if you can complete the course in English? No worries, we also have a Dutch taught programme. You can make the switch from English to Dutch anytime.
Admission requirements
Our application process is really straightforward.
You will only need to meet 3 simple requirements:Some more good news! Thomas More has no numerus clausus procedure, nor do we have a limit on the number of admitted students.
You can find more specific information about our admission requirements here.
After Graduation
- The job of your life
- Additional studies
- Working in Belgium
The job of your life
- Brand manager
- Account manager
- Project manager
- Commercial advisor
- Consultant
- Copywriter
- Content ninja
- Digital planner
- Digital creative
- E-commerce manager
- Concept creator
- Visual creative
- International communication manager
- Media or Strategic planner
- Social media manager
Additional studies
Want to keep on studying? Your bachelor programme is the ideal stepping stone to further studies towards a graduate or postgraduate degree.
Extra bachelor in 1 year
- Journalism
- Media & Entertainment Business
- International Tourism and Leisure
- Toegepaste Audiovisuele Communicatie
Postgraduate
Master (outside of Belgium)
- Masters in Communication Sciences, Public Relations, Advertising, or Media & Innovation.
- Master International Communication
- Master Media Innovation
- Master International Communication Management
- Master Content & Media Strategy
Master in Belgium (via bridging program)
- Master of Communication Sciences (KULeuven, VUB, UA)
- Master in filmstudies en de visuele cultuur. (UA)
Working in Belgium
Search Year
International students can apply for a new residence permit status upon graduation and extend their stay in Belgium up to 12 months to find work! Eager to launch your career in Belgium after your studies? No worries! We’re here to help you navigate the Search Year application process.