What does your next generation of tech-savvy, socially aware students want? An introduction to our campus lab

Short Description

Take a sneak peek into our very own Thomas More Campus Lab. During this More Seminar you will be introduced to the concept of our living lab, a testing ground to gain insight into the world, needs and expectations of the upcoming generation ('next gen'). And in case you didn’t realise it yet, YOU as a student are (very likely) part of that upcoming generation. 😉 Society, companies and organisations are eager to involve you in the development of new products, solutions, etc. After all, young people are the customers, stakeholders, employees and entrepreneurs of tomorrow. To kickstart the project and to immediately practise what we preach, the method of cultural probing will be introduced to you. Moreover, you will be invited to participate in our research by using the method and tools we give you. Hope you are as excited as we are!

Vicky Steylaerts

Vicky Steylaerts graduated as a Bachelor in Toerisme & Recreatiemanagement (Thomas More), followed by a Master in Tourism ( KUL). She has worked at Thomas More for 4 years and has built expertise in both academic and applied tourism research. During her career she has developed skills in running marketing campaigns, project management, tourism policy, people management and (international) higher education. Today within the Creative and Innovative Business research department she specialises in tourism and heritage research, creative and innovative business solutions, user experience and service design methodology, GenZ, immersive technologies & extended reality (XR).After her work she takes care of her blended family with 3 children, loves walking in the woods and reading.

Contribution fee
Students Business School Thomas More: via semestrial contribution 45€
Other students: €15/seminar
Thomas More Alumni: 20€/seminar

Date & starting hour | 7 December 2021, start seminar 18:15 - expected end hour 19:30 (receiving at 18:00)
Language | English
Location | online | Teamslink
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online More seminar